Copywriting Help: How to Get Unstuck & Beat Writer’s Block
I just can’t think of anything to put in this blog post. The newsletter will have to wait – I don’t know what to write about. How can I really connect to people in this email I’m supposed sto send?...
View ArticleHow to Write a Tagline: Lessons from the 80s
What’s a tagline? A tagline should clearly communicate a message that illustrates the mission of the company. For a message with clarity, brevity and longevity, you gotta hand it to Nike. Or rather,...
View ArticleEssential Elements of an About Page that Sells
Does your blog or website have an About page? It definitely should! In addition to a services page, the about page is where you can include more detailed information than you’d normally put on a home...
View ArticleMini Marketing Plan: Find Your Ideal Customers NOW
So you’ve got a fantastic product or service, you’ve set up your pricing structure, created a website, Facebook page, Twitter account, and are just writing your marketing plan. After all, this is the...
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